richieste@elbuild.it Chatbots and AI
Chatbots are now a practical tool for improving customer support, sales and conversational process automation across websites and messaging channels, including WhatsApp Business. Find out what chatbots are and if they are right for you. If you are evaluating a broader initiative, check our complete AI systems service.
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What are chatbots and how do they work?
Chatbots allow a company's customers to access information and complete more or less complex tasks (e.g., booking a service, changing a timetable) through a text conversation or, in some cases, by voice through a computer contacted via the web.Many chatbots use a rules-based approach. When the bot receives a message from a customer, the bot scans the message for keywords or phrases. If the bot detects these keywords, it applies rules that the programmer has predefined and then responds with a corresponding answer. For example, when a customer sends a message reading "nearby restaurants", a bot might be programmed to send a list of restaurants. More complex examples, but always linked to rules, require the bot to ask a series of closed-ended questions and make decisions based on a classic decision tree.
Some chatbots also have more complex features that include understanding natural language (the bot understands the intent of a message and not just keywords) or managing a status and machine learning module to use questions/user responses in order to improve its performance over time.
Why are chatbots important to your business now?
There are many different reasons for using chatbots, from increasing revenue by generating more bookings to making customer service more efficient.One of the reasons why ELbuild follows chatbots closely is the widespread use of messaging apps. Users actively rely on channels like WhatsApp, Facebook Messenger and WeChat; as a result, many brands now interact with customers through tools they already use every day.
Chatbots provide efficient and innovative ways to handle recurring requests, qualify leads and automate support and sales workflows. At the same time, progress in machine learning and natural language processing has made these solutions more effective and easier to integrate with existing business systems.
Which technologies do we use and integrate to develop chatbots?
The development of a chatbot relies on tools such as microservices and server-side languages such as Go, Jakarta EE or Python. Chatbots can complement major messaging systems such as WhatsApp, Facebook Messenger, WeChat, Slack and Skype.If you have recently rented a car from a major brand or asked for an insurance quote, you may already have interacted with a WhatsApp Business bot. This is just one example of how these tools can increase conversions and improve customer satisfaction. From a development perspective, server-side applications can invoke messaging APIs based on events from your CRM, e-commerce system or website. By exposing one or more webhooks, the software receives user replies and processes them to request input or provide information. At ELbuild, we can design and integrate these solutions in any web CRM, also through microservices architectures. Contact us to discuss your options without obligation.
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